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Toronto's Modern & Chic Bridal Boutique, Felichia Bridal offers a selected collection of wedding dresses from around the world. Our collections are as unique, effortless, and stylish as you are. We don't believe in settling for just any wedding dress because someone thinks the dress looks "bridal". Your gown should reflect who you are and your personal style. We honestly believe wedding dresses can be as sophisticated, stunning, quirky, fashion-forward, eclectic, and comfortable as you want. We want finding your dream dress to be as easy, fun, and inspiring as possible.
Our boutique was founded to create a beautiful, but relaxed environment for brides full of unique, romantic, and stylish gowns. From Toronto's beloved designers such as Watters & Watters, Pronovias, and Essense of Australia to up-and-coming designers like Mikaella Bridal, Paloma Blanca and Martina Liana - each and every featured artist is the best of the best. Our dresses range in both style and price point as we have strived to bring a collection that resonates with different personalities and of course, different budgets. For years, Felichia has been voted by Toronto Life Magazine one of the best bridal shops in Toronto.

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Felichia Bridal

Mimi Ashi

July 2020

I went in with a last minute booking and Alexa, my consultant was so welcoming and helpful! She helped Me navigate through the endless selection of dresses and helped find great choices based on a quick conversation of what my vision was. She really took her time with me and informed me a lot on what to look for and how to buy. Price wise, the sample dresses are moderately priced. I was nicely surprised With how many options they have. I do have a conservative budget so I have a harder decision to make but God, they have beautiful dresses! Overall the experience was lovely and enjoyable. Oh and their covid safety and cleanliness protocols are easy to follow. I brought a friend and it wasn't inconvenient at all for us to adhere to the steps. Thank you Alexa, and Felichia Bridal for a making me feel like a bride!

Felichia Bridal

Rosanne Garcias

July 2020

I have been to a lot of stores in pursuit of a crepe gown on a small budget. All this was done in 3 weeks time due my upcoming wedding in Aug 2020. I have had the most amazing experience at Felicia's! Two different young ladies had helped me over two weekends. They are both super patience, never any pressure and always bring me different styles to make sure I tried on EVERYTHING before I am clear the dress to purchase is the ONE. They were also able to squeeze me in a on the next alteration day. It's not the best year to plan a wedding for any bride to be. My experience at Felicia has made this quite enjoyable to say the least !

Felichia Bridal


July 2020

EDIT: I have removed a star as the store manager contacted me about my review. I told him about my concerns and he responded saying that it was not possible for my consultant to have spoken to me in a condescending tone as she has received many 5 star reviews in the past. He equated the issues with her judging my age and budget to different cultures, but thats not an excuse to judge someone. He also said, to quote, I can tell with all confidence that your bridal consultant did NOT treat you with any ill intentions NOR did she judge you. He also told me to reconsider my review, which I happily edited to reflect my disappointment with him dismissing my poor experience because apparently it was not possible for a bride to feel unhappy with the customer service. I do not appreciate that at all. Original:My experience was okay. I travelled from Edmonton to Toronto with my mother to find my wedding dress. I had previously emailed to see if they had a specific dress in store, but when I arrived, they no longer had it. Also, my consultant seemed to not take me seriously as my wedding is in 2022 and I am fairly young, and seemed to judge me for having a wedding of 100 people. Finally, I told her I was interested in Berta dresses and she insinuated I would not be able to afford one. I ended up leaving feeling a little disappointed, but I ended up finding my dress at another shop.

Felichia Bridal

Chibi_ bunni

February 2020

Went here after checking out 3 other shops and found they had a lot of collections that had the style I loved (lots of fit and flare and A line)! Their range of sample sale dresses were great (a lot were 6-8 street size) and I found many dresses I loved that were in great shape and at a reasonable price point. Christina was by far the best person I've met to help me with my first appointment and my last (2 appointments later)! During my first appointment, I had the last slot of the day and Christina was more than happy to help me find a few dresses to narrow down to and kept them in my file. My appointment was longer than the normal timeframe given and I ended up being there until about 30 minutes after closing and she didn't rush to push me out the door and was so patient! I also appreciated that she wasn't pushy to just make the sale (wedding planning can already be stressful but someone pushing a sale too hard is really off putting to me, especially for your wedding day!) but instead went above and beyond to make sure it was a choice I wanted and was happy with. She sent me a text a few days later to just follow up on how my 2nd appointment went (since she wasn't there) and I found it really touching! This experience with Christina made the whole experience one of a kind with her attention to detail,e as well as her recommendations! Would highly recommend! Thanks again Christina!! The dress I picked is not in the photos I put in this review but these were beautiful too! I bought one of the sample sale dresses and it was at a great price!

Felichia Bridal

Stephanie Rodrigue

November 2019

Best bridal store in Toronto !! Great service, the store was very responsive to requests and accommodating to my needs! The have a great selection of dressesFrom different dishonest. I strongly recommend this store.

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601 College St, Toronto, ON M6G 1B5